Understanding and Profiting from Intellectual Property : A guide for Practitioners and Analysts
by
D. Yang
Book Details
Format
Hardback or Cased Book
ISBN-10
1403991723
ISBN-13
9781403991720
Publisher
Palgrave USA
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 24th, 2008
Print length
309 Pages
Weight
538 grams
Dimensions
22.00 x 16.40 x 2.30 cms
Product Classification:
International businessIntellectual property law
Ksh 8,100.00
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A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. Four sections cover fundamentals of IP, country factors and their impact on IP, international management of IP and international strategies of IP with case studies and statistical data.
As a business subject and as a practice, intellectual property (IP) has gained in importance in recent decades. Understanding and
Profiting from Intellectual Property offers a guide on how to profit from IP , particularly in a global business context. It presents the IP fundamentals, environments, management and strategies in a way which is relevant to both business practice and research. It will enable practitioners to devise a plan based on logically adopted strategic and managerial approaches to commercializing an IP internationally. Providing the reader with a critical understanding on theory and practice from the perspective of international managers, this volume delineates various themes with the help of supporting cases and statistics, and explores the strategic importance of IP to corporate success.
Profiting from Intellectual Property offers a guide on how to profit from IP , particularly in a global business context. It presents the IP fundamentals, environments, management and strategies in a way which is relevant to both business practice and research. It will enable practitioners to devise a plan based on logically adopted strategic and managerial approaches to commercializing an IP internationally. Providing the reader with a critical understanding on theory and practice from the perspective of international managers, this volume delineates various themes with the help of supporting cases and statistics, and explores the strategic importance of IP to corporate success.
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