Understanding Audiences : Theory and Method

Name: Understanding Audiences
Brand: SAGE Publications Inc
SKU: 9780761963455
Price: 11000 KES
Availability: OutOfStock
ISBN: 9780761963455

by Andy Ruddock

Book Details

Format Paperback / softback

ISBN-10 0761963456

ISBN-13 9780761963455

Publisher SAGE Publications Inc

Imprint SAGE Publications Inc

Country of Manufacture US

Country of Publication GB

Publication Date Dec 5th, 2000

Print length 208 Pages

Weight 334 grams

Dimensions 23.30 x 15.90 x 1.20 cms

Product Classification: Textbook, coursework Media studies Media studies Media, entertainment, information and communication industries Media, information & communication industries

KSh 11,000.00

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The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both.

Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.

Get Understanding Audiences by Andy Ruddock at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by SAGE Publications Inc and it has 208 pages.