Understanding Audiences, Customers, and Users via Analytics : An Introduction to the Employment of Web, Social, and Other Types of Digital People Data
2024 ed.
Book Details
Format
Hardback or Cased Book
ISBN-10
3031419324
ISBN-13
9783031419324
Edition
2024 ed.
Publisher
Springer International Publishing AG
Imprint
Springer International Publishing AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 6th, 2023
Print length
152 Pages
Ksh 6,300.00
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Quality
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The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics.
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