Understanding Audiences, Customers, and Users via Analytics : An Introduction to the Employment of Web, Social, and Other Types of Digital People Data
2024 ed.
Book Details
Format
Paperback / Softback
ISBN-10
3031419359
ISBN-13
9783031419355
Edition
2024 ed.
Publisher
Springer International Publishing AG
Imprint
Springer International Publishing AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 24th, 2024
Print length
152 Pages
Product Classification:
Media studiesMedia studiesBusiness mathematics & systemsBusiness mathematics and systemsProbability & statisticsProbability and statisticsDigital and Information technology: general topicsInformation technology: general issuesDigital lifestyleDigital Lifestyle and online world: consumer and user guidesDatabasesDatabases / Data management
Ksh 6,300.00
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The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics.
This book presents the foundations of using analytics from the laboratory, social media platforms, and the web. The authors cover key topics including analytics strategy, data gathering approaches, data preprocessing, data quality assessment, analytical methods, tools, and validation methods. The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The authors also cover on data sources, such as online surveys, crowdsourcing, eye tracking, mouse tracking, social media APIs, search logs, and analytics triangulation. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics. The authors conclude by examining the validity of online analytics.
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