Understanding Business
Book Details
Format
Hardback
Book Series
Understanding Business
ISBN-10
0415238617
ISBN-13
9780415238618
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 19th, 2000
Print length
235 Pages
Weight
708 grams
KSh 37,800.00
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0 in stock
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Taking a systems perspective, this book enables the student to make sense of business behaviour by demonstrating how interrelated business processes determine the success of an organisation.
What do business organisations do?
The results of business behaviour can be seen and experienced in the form of the goods that are produced. However, what goes on within organisations is often hidden from the outside world. Taking a systems and process perspective, this book demonstrates that any business is a number of interrelated processes whose success is determined by the extent to which these activities add value whilst minimising cost. The book focuses on:
* activities through which the organisation interacts with its customers, including marketing and sales
* how organisations process materials including purchasing and manufacturing
* forms of business organisation, with a critical account of new paradigms including Business Process Re-engineering.
The book features articles by leading business gurus including Michael Porter, Philip Kotler and John Kay.
The results of business behaviour can be seen and experienced in the form of the goods that are produced. However, what goes on within organisations is often hidden from the outside world. Taking a systems and process perspective, this book demonstrates that any business is a number of interrelated processes whose success is determined by the extent to which these activities add value whilst minimising cost. The book focuses on:
* activities through which the organisation interacts with its customers, including marketing and sales
* how organisations process materials including purchasing and manufacturing
* forms of business organisation, with a critical account of new paradigms including Business Process Re-engineering.
The book features articles by leading business gurus including Michael Porter, Philip Kotler and John Kay.
Get Understanding Business by David Barnes at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 235 pages.
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