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Understanding Business Environments
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Understanding Business Environments

Book Details

Format Hardback or Cased Book
ISBN-10 0415238595
ISBN-13 9780415238595
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Aug 31st, 2000
Print length 296 Pages
Weight 816 grams
Product Classification: Business & management
Ksh 35,100.00
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Provides the student with an introduction to the factors underlying and impacting upon the business environment from social, technological, economic and political perspectives.
What are the forces shaping today''s business world? Understanding Business Environments provides key readings which introduce the student to the factors underlying the business environment. Including chapters by gurus such as Anthony Giddens, Stuart Hall and Will Hutton, the book covers:
* social forces including the social structure and long-term social change
* technological factors including Information Technology and new production technologies
* economic factors including the impact of macroeconomic policy and of the financial system
* political factors including the legal environment and government-business relations.

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