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Understanding Business Strategy
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Understanding Business Strategy : Confusion and Consensus

2021 ed.

Book Details

Format Hardback or Cased Book
ISBN-10 9813365412
ISBN-13 9789813365414
Edition 2021 ed.
Publisher Springer Verlag, Singapore
Imprint Springer Verlag, Singapore
Country of Manufacture GB
Country of Publication GB
Publication Date Mar 7th, 2021
Print length 124 Pages
Weight 338 grams
Dimensions 24.40 x 16.20 x 1.30 cms
Product Classification: Business strategy
Ksh 19,800.00
Werezi Extended Catalogue 0 in stock

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The confusion and consensus in strategy are highlighted.While not prescriptive in terms of telling the corporate leader how to formulate strategy, for there is no one best strategy or one best way to formulate strategy, the book does identify broad approaches to corporate strategy formulation and implementation and the underlying principles.

This book cuts through the strategy verbiage to get to the fundamentals of business strategy-its meaning, formulation, and implementation. Challenges to understanding strategy are examined, including institutions and national culture. Strategy theories are not just explained but assessed in terms of their validity, limitations, and applicability across countries, cultures, and organisations. The thinking and works of major strategists like Ohmae, Mintzberg, Porter, Rumelt, Barney, Prahalad, Hamel, Peng, Kim, and Mauborgne are reviewed in the context of strategic thinking, strategy formulation, and strategy implementation. The confusion and consensus in strategy are highlighted.

While not prescriptive in terms of telling the corporate leader how to formulate strategy, for there is no one best strategy or one best way to formulate strategy, the book does identify broad approaches to corporate strategy formulation and implementation and the underlying principles. To this extent, corporate leaders and students and instructors of business and management will find the book informative and instructive.


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