Understanding Consumer Choice
by
G. Foxall
Book Details
Format
Hardback or Cased Book
ISBN-10
1403914923
ISBN-13
9781403914927
Publisher
Palgrave USA
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 11th, 2005
Print length
262 Pages
Product Classification:
Market research
Ksh 16,200.00
Werezi Extended Catalogue
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice.
This book examines two broad perspectives on consumer behavior, that which emphasizes its inner causes such as attitudes and intentions, and that which emphasizes the situational influences that shape it. While marketing and consumer research have well-developed theories that derive from the first, social cognitive, approach, there is little theory-development that relates choice to its environmental causes. The revised and updated edition differs from the first edition by integrating the question of attitude-behavior consistency with the two perspectives on consumer choice.
Get Understanding Consumer Choice by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave USA and it has pages.
