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Understanding Consumer Decision Making

By: Thomas J. Reynolds (Author) , Jerry C. Olson (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780805817300

Publisher: Taylor & Francis Inc

Publication Date: May 1st, 2001

Dimension: 22.90 x 15.20 x 102.00 cms

Category: Decision theory: general

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This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.

Get Understanding Consumer Decision Making by Thomas J. Reynolds at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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