Understanding Global Cultures : Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity
6 Revised edition
Book Details
Format
Paperback / Softback
ISBN-10
1483340074
ISBN-13
9781483340074
Edition
6 Revised edition
Publisher
SAGE Publications Inc
Imprint
SAGE Publications Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Apr 28th, 2015
Print length
680 Pages
Weight
1,244 grams
Dimensions
25.60 x 18.00 x 3.20 cms
Product Classification:
Cultural studiesGlobalization
Ksh 28,450.00
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This book demonstrates how metaphors can be used to help outsiders quickly understand what members of different cultural mindsets consider important.
In the fully updated Sixth Edition of Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively, such as the Japanese garden and American football. This cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and then discusses 34 national cultures in terms of these features. The book demonstrates how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important.
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