Understanding Global Cultures : Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity

Name: Understanding Global Cultures
Brand: SAGE Publications Inc
SKU: 9781483340074
Price: 31300 KES
Availability: InStock
ISBN: 9781483340074

6 Revised edition

by Martin J. Gannon , Rajnandini K. Pillai

Book Details

Format Paperback / softback

ISBN-10 1483340074

ISBN-13 9781483340074

Edition 6 Revised edition

Publisher SAGE Publications Inc

Imprint SAGE Publications Inc

Country of Manufacture US

Country of Publication GB

Publication Date Apr 28th, 2015

Print length 680 Pages

Weight 1,244 grams

Dimensions 25.60 x 18.00 x 3.20 cms

Product Classification: For higher / tertiary / university education Textbook, coursework Globalization Cultural studies Cultural studies Globalization

KSh 31,300.00

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This book demonstrates how metaphors can be used to help outsiders quickly understand what members of different cultural mindsets consider important.

In the fully updated Sixth Edition of Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively, such as the Japanese garden and American football. This cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and then discusses 34 national cultures in terms of these features. The book demonstrates how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important.

Get Understanding Global Cultures by Martin J. Gannon, Rajnandini K. Pillai at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by SAGE Publications Inc and it has 680 pages.