Understanding Interactive Network Branding in SME Firms
Book Details
Format
Hardback or Cased Book
ISBN-10
1789739780
ISBN-13
9781789739787
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 12th, 2019
Print length
176 Pages
Weight
382 grams
Dimensions
23.20 x 16.10 x 1.40 cms
Product Classification:
Business communication & presentationSales & marketingSmall businesses & self-employed
Ksh 13,150.00
Manufactured on Demand
Delivery in 29 days
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Quality
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Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs).
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