Understanding Marketing
Book Details
Format
Paperback / Softback
Book Series
Pocket Mentor
ISBN-10
142212892X
ISBN-13
9781422128923
Publisher
Harvard Business Review Press
Imprint
Harvard Business Review Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jan 1st, 2010
Print length
96 Pages
Weight
165 grams
Dimensions
17.80 x 12.80 x 1.20 cms
Product Classification:
Sales & marketing
Ksh 1,600.00
Re-Printing
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
Even if you aren't a marketer, you need to understand the essentials of marketing and how they relate to your business. This book helps you: grasp and navigate the basic elements of a marketing strategy and plan; understand your markets; and, plan effective marketing programs, advertising campaigns, and sales promotions.
The latest volume in the series: Understanding Marketing
Businesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company''s customers are, what they want, and how the organization can serve them profitably. But marketing''s a big subject. How might you demystify it for yourself and your group if you don''t have a marketing background?
This volume provides the concepts and examples you need. You''ll learn how to:
-Define a target market
-Identify and understand your toughest competitors
-Develop a marketing strategy that lays out "the four Ps": product, promotion, pricing, and "place" (distribution)
-Test new product or service ideas with customers
-Get the most from relationship marketing
Businesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company''s customers are, what they want, and how the organization can serve them profitably. But marketing''s a big subject. How might you demystify it for yourself and your group if you don''t have a marketing background?
This volume provides the concepts and examples you need. You''ll learn how to:
-Define a target market
-Identify and understand your toughest competitors
-Develop a marketing strategy that lays out "the four Ps": product, promotion, pricing, and "place" (distribution)
-Test new product or service ideas with customers
-Get the most from relationship marketing
Get Understanding Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Harvard Business Review Press and it has pages.
