Understanding Media : Communication, Power and Social Change
Book Details
Format
Paperback / Softback
Book Series
Pelican Books
ISBN-10
0241289610
ISBN-13
9780241289617
Publisher
Penguin Books Ltd
Imprint
Pelican
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 24th, 2025
Print length
464 Pages
Weight
268 grams
Dimensions
18.50 x 11.00 x 2.50 cms
Ksh 2,350.00
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An authoritative and accessible guide to the world’s most influential force – the contemporary media
Our lives are more mediated than ever before. Adults in economically advanced countries spend, on average, over eight hours per day interacting with the media. The news and entertainment industries are being transformed by the shift to digital platforms. But how much is really changing in terms of what shapes media content? What are the impacts on our public and imaginative life? And is the Internet a democratising tool of social protest, or of state and commercial manipulation?
Drawing on decades of research to examine these and other questions, Understanding Media interrogates claims about the Internet, explores how representations in TV and film may influence perceptions of self, and traces overarching trends while attending to crucial local context, from the United States to China, Norway to Malaysia, and Brazil to Britain. Understanding Media is an accessible and essential guide to the world''s most influential force - the contemporary media.
Our lives are more mediated than ever before. Adults in economically advanced countries spend, on average, over eight hours per day interacting with the media. The news and entertainment industries are being transformed by the shift to digital platforms. But how much is really changing in terms of what shapes media content? What are the impacts on our public and imaginative life? And is the Internet a democratising tool of social protest, or of state and commercial manipulation?
Drawing on decades of research to examine these and other questions, Understanding Media interrogates claims about the Internet, explores how representations in TV and film may influence perceptions of self, and traces overarching trends while attending to crucial local context, from the United States to China, Norway to Malaysia, and Brazil to Britain. Understanding Media is an accessible and essential guide to the world''s most influential force - the contemporary media.
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