Understanding Media Users – From Theory to Practice : From Theory to Practice
by
Tony Wilson
Book Details
Format
Paperback / Softback
ISBN-10
1405155671
ISBN-13
9781405155670
Publisher
John Wiley and Sons Ltd
Imprint
Wiley-Blackwell
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 29th, 2008
Print length
232 Pages
Weight
336 grams
Dimensions
22.90 x 15.30 x 1.20 cms
Product Classification:
Media studiesMedia studies
Ksh 7,000.00
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Understanding Media Users focuses on the blurred concept of the active audience at the core of media studies. Charting the complex terrain of screen reception theory and applied research, this new volume offers wide-ranging criticism of media effects.
Understanding Media Users: From Theory to Practice focuses on the blurred concept of the “active audience” at the core of media studies. examines the relationship between media and audiences by one of the world’s leading media scholarsprovides a history of media effects’ and an overview of the current analytical approaches that constitute media reception theorycharts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studiesconcludes with additional insights into the future of media reception in a global age
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