Understanding Multinationals from Emerging Markets
Book Details
Format
Paperback / Softback
ISBN-10
1107698324
ISBN-13
9781107698321
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 16th, 2015
Print length
344 Pages
Weight
510 grams
Dimensions
23.00 x 15.20 x 1.80 cms
Product Classification:
International businessMultinationals
Ksh 6,550.00
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In this book, a distinguished group of researchers provide a state-of-the-art analysis of emerging market multinationals (EMNCs). They tackle fundamental theoretical questions and assess the unique strategies and behavior of successful EMNCs. Scholars and graduate students, as well as consultants of multinational companies, will find this book of interest.
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