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Understanding Multinationals from Emerging Markets

By: Boston) Cuervo-Cazurra Alvaro (Northeastern University (Author) , Boston) Ramamurti Ravi (Northeastern University (Author)

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Ksh 7,700.00

Format: Paperback or Softback

ISBN-13: 9781107698321

Publisher: Cambridge University Press

Publication Date: Jul 16th, 2015

Weight: 510 grams

Dimension: 23.00 x 15.20 x 1.80 cms

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In this book, a distinguished group of researchers provide a state-of-the-art analysis of emerging market multinationals (EMNCs). They tackle fundamental theoretical questions and assess the unique strategies and behavior of successful EMNCs. Scholars and graduate students, as well as consultants of multinational companies, will find this book of interest.

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