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Understanding Priming Effects in Social Psychology
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Understanding Priming Effects in Social Psychology

Book Details

Format Paperback / Softback
ISBN-10 1462519296
ISBN-13 9781462519293
Publisher Guilford Publications
Imprint Guilford Press
Country of Manufacture US
Country of Publication GB
Publication Date Nov 19th, 2014
Print length 264 Pages
Weight 492 grams
Dimensions 25.40 x 17.80 x 1.40 cms
Product Classification: Social, group or collective psychology
Ksh 6,700.00
Re-Printing 0 in stock

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The volume aims to reduce the confusion surrounding current discussions by more thoroughly considering the many phenomena that the term priming encompasses, and closely examining the psychological processes that explain when and how different types of priming effects occur.
"How incidentally activated social representations affect subsequent thoughts and behaviors has long interested social psychologists. Recently, such priming effects have provoked debate and skepticism. This special issue of Social Cognition examines the theoretical challenges researchers must overcome to further advance priming studies and considers how these challenges can be met. The volume aims to reduce the confusion surrounding current discussions by more thoroughly considering the many phenomena insocial psychology that the term "priming" encompasses, and closely examining the psychological processes that explain when and how different types of priming effects occur"--

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