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Understanding Public Opinion Polls

By: The Netherlands) Bethlehem Jelke (Leiden University (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9781138066557

Publisher: Taylor & Francis Ltd

Publication Date: Aug 30th, 2017

Weight: 776 grams

Dimension: 16.30 x 24.10 x 2.20 cms

Category: Data analysis: general

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This book provides readers with a deeper understanding of practical and theoretical aspects of opinion polls. There are good and bad polls. The book describes how to separate the chaff from the wheat. It should help non-survey experts, such as journalists, decision makers, political scientists, and politicians, determine the quality of a poll.

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