Understanding the Born Global Firm
by
Neri Karra
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Focus on Business and Management
ISBN-10
1138219118
ISBN-13
9781138219113
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 11th, 2016
Print length
98 Pages
Weight
252 grams
Dimensions
14.70 x 22.50 x 1.10 cms
Ksh 11,900.00
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0 in stock
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Quality
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Understanding the Born Global Firm, combines the many different theoretical perspectives on born globals that have been previously researched, providing a unified framework to connect the antecedents, types and outcomes of entrepreneurial activities pursued by such new ventures. A central case study of an international fashion firm which operates in over nine countries, runs through the text, highlighting the formation and success of born-globals and the importance of cultural competence.
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