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Understanding the Higher Education Market in Africa

By: UK) Mogaji Emmanuel (University of Greenwich (Author) , South Africa) Maringe Felix (University of the Witwatersrand (Author) , Robert Ebo Hinson (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780367344382

Publisher: Taylor & Francis Ltd

Publication Date: Mar 6th, 2020

Weight: 628 grams

Dimension: 16.00 x 24.10 x 2.60 cms

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This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent, their marketing strategies and the students' selection process.

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