Understanding the Marketing Exceptionality of Prestige Perfumes
Book Details
Format
Paperback / Softback
ISBN-10
1032570164
ISBN-13
9781032570167
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 31st, 2023
Print length
208 Pages
Weight
260 grams
Ksh 4,700.00
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0 in stock
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Quality
Fast
Women have an affinity with the brand of perfume they wear. Despite huge marketing budgets, established brands’ launches often fail, despite extensive marketing research and lavish resources. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfume
Women have an affinity with the brand of perfume they wear. Despite huge marketing budgets, established brands'' launches often fail, despite extensive marketing research and lavish resources. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfume
Get Understanding the Marketing Exceptionality of Prestige Perfumes by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
