Understanding the Marketing Exceptionality of Prestige Perfumes
Book Details
Format
Hardback or Cased Book
ISBN-10
1138580783
ISBN-13
9781138580787
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 27th, 2018
Print length
188 Pages
Weight
366 grams
Dimensions
22.50 x 14.40 x 1.90 cms
Ksh 12,250.00
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Quality
Fast
Women have an affinity with the brand of perfume they wear. Despite huge marketing budgets, established brands’ launches often fail, despite extensive marketing research and lavish resources. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfumes.
Women have an affinity with the brand of perfume they wear. Despite huge marketing budgets, established brands'' launches often fail, despite extensive marketing research and lavish resources. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfumes.
Get Understanding the Marketing Exceptionality of Prestige Perfumes by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
