Understanding Women's Magazines : Publishing, Markets and Readerships in Late-Twentieth Century Britain
Book Details
Format
Paperback / Softback
ISBN-10
0415216397
ISBN-13
9780415216395
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 12th, 2002
Print length
208 Pages
Weight
338 grams
Dimensions
23.40 x 15.70 x 1.20 cms
Product Classification:
Gender studies: women
Ksh 7,950.00
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Anna Gough-Yates considers the rapid shift in women's magazines towards titles aimed at newly-identified 'lifestyle' groups of women readers.
Understanding Women''s Magazines investigates the changing landscape of women''s magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic developments that have taken place in women''s magazine publishing in the last two decades.
Understanding Women''s Magazines examines the transformation in the production, advertising and marketing practices of women''s magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to an increased focus on consumer lifestyles and attempts by publishers to identify and target a ''new woman''.
Understanding Women''s Magazines examines the transformation in the production, advertising and marketing practices of women''s magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to an increased focus on consumer lifestyles and attempts by publishers to identify and target a ''new woman''.
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