Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector : Selected Papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal
2023 ed.
Book Details
Format
Hardback or Cased Book
Book Series
Springer Proceedings in Business and Economics
ISBN-10
3031290194
ISBN-13
9783031290190
Edition
2023 ed.
Publisher
Springer International Publishing AG
Imprint
Springer International Publishing AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 17th, 2023
Print length
277 Pages
Product Classification:
Sales & marketingNon-profitmaking organizationsIndustry & industrial studies
Ksh 28,800.00
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The convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector.
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