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Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector
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Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector : Selected Papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal

2023 ed.

Book Details

Format Paperback / Softback
ISBN-10 3031290224
ISBN-13 9783031290220
Edition 2023 ed.
Publisher Springer International Publishing AG
Imprint Springer International Publishing AG
Country of Manufacture GB
Country of Publication GB
Publication Date Jun 18th, 2024
Print length 277 Pages
Ksh 28,800.00
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The convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector.

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