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Universal Principles of Storytelling for Designers
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Universal Principles of Storytelling for Designers : 100 Key Concepts for Bringing Good Ideas to Life

Book Details

Format Hardback or Cased Book
ISBN-10 0760392463
ISBN-13 9780760392461
Publisher Quarto Publishing Group USA Inc
Imprint Rockport Publishers
Country of Manufacture CN
Country of Publication GB
Publication Date Jun 19th, 2025
Print length 216 Pages
Weight 1,002 grams
Dimensions 22.30 x 26.30 x 1.90 cms
Ksh 5,050.00
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Universal Principles of Storytelling for Designers provides essential storytelling techniques to elevate design projects, making them engaging and memorable.
Unlock the power of storytelling in design with Universal Principles of Storytelling for Designers.

This essential reference explores how timeless storytelling principles—character, conflict, and resolution—can be woven into design and everyday life. It shows how integrating these narrative elements leads to more engaging and meaningful creative outcomes

In Universal Principles of Storytelling for Designers, interdisciplinary designer, innovator, and anthropologist Lyle Sandler covers:

  • Character Development: How to craft relatable and memorable personas in visual narratives.
  • Plot Structure: Techniques for creating compelling arcs and engaging storylines.
  • Emotional Resonance: Leveraging emotions to connect with the audience on a deeper level.
  • Visual Storytelling: Utilizing design elements like color, typography, and composition to convey meaning and enhance the narrative.

The book is rich with examples from various disciplines, including literature, film, psychology, philosophy, and theatre. Sandler’s expertise and accessible writing style make complex concepts easy to understand and apply.

Universal Principles of Storytelling for Designers is not just another design book; it’s The Science of Storytelling for designers, a guide to transforming your design work into unforgettable stories. By mastering these storytelling principles, you can create designs that not only look good but also resonate deeply with your audience.

The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.


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