Universal versus Disney: The Unofficial Guide to American Theme Parks' Greatest Rivalry : The Unofficial Guide to American Theme Parks' Greatest Rivalry
by
Sam Gennawey
Book Details
Format
Paperback / Softback
Book Series
Unofficial Guides
ISBN-10
1628090146
ISBN-13
9781628090147
Publisher
Unofficial Guides
Imprint
Unofficial Guides
Country of Manufacture
US
Country of Publication
GB
Publication Date
Dec 18th, 2014
Print length
264 Pages
Weight
234 grams
Dimensions
20.60 x 13.60 x 1.20 cms
Product Classification:
Sport & leisure industriesTheme parks & funfairs
Ksh 2,500.00
Werezi Extended Catalogue
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This book tells how Universal Studios shook up the multibillion dollar themepark industry, one so long dominated by Walt Disney and his legacy.
Universal Studios never really wanted to get into the theme park business. They wanted to be the anti-Disney. But when forced to do so, they did it in a big way. Despite the fits and starts of multiple owners, the parks have finally gained the momentum to mount a serious challenge to the Walt Disney Company. How did this happen? Who made it happen? What does this mean for the theme park industry? In Universal Versus Disney, his newest work to investigate the histories of America''s favorite theme parks, seasoned Disney-author Sam Gennawey has thoroughly researched how Universal Studios shook up the multi-billion dollar theme park industry, one so long dominated by Walt Disney and his legacy.
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