Universal versus Disney: The Unofficial Guide to American Theme Parks' Greatest Rivalry
by
Sam Gennawey
Book Details
Format
Hardback or Cased Book
Book Series
Unofficial Guides
ISBN-10
1628090944
ISBN-13
9781628090949
Publisher
Unofficial Guides
Imprint
Unofficial Guides
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 25th, 2018
Print length
336 Pages
Weight
464 grams
Dimensions
14.50 x 22.30 x 2.10 cms
Product Classification:
Theme parks & funfairs
Ksh 4,700.00
Werezi Extended Catalogue
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Universal Studios never really wanted to get into the theme park business. They wanted to be the anti-Disney. But when forced to do so, they did it in a big way. Despite the fits and starts of multiple owners, the parks have finally gained the momentum to mount a serious challenge to the Walt Disney Company. How did this happen? Who made it happen? What does this mean for the theme park industry? In Universal Versus Disney, his newest work to investigate the histories of America's favorite theme parks, seasoned Disney-author Sam Gennawey has thoroughly researched how Universal Studios shook up the multi-billion dollar theme park industry, one so long dominated by Walt Disney and his legacy.
Universal Studios never really wanted to get into the theme park business. They wanted to be the anti-Disney. But when forced to do so, they did it in a big way. Despite the fits and starts of multiple owners, the parks have finally gained the momentum to mount a serious challenge to the Walt Disney Company. How did this happen? Who made it happen? What does this mean for the theme park industry? In Universal Versus Disney, his newest work to investigate the histories of America''s favorite theme parks, seasoned Disney-author Sam Gennawey has thoroughly researched how Universal Studios shook up the multi-billion dollar theme park industry, one so long dominated by Walt Disney and his legacy.
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