Universities as Agencies : Reputation and Professionalization
Softcover reprint of the original 1st ed. 2019
Book Details
Format
Paperback / Softback
Book Series
Public Sector Organizations
ISBN-10
3030064980
ISBN-13
9783030064983
Edition
Softcover reprint of the original 1st ed. 2019
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 25th, 2018
Print length
278 Pages
Ksh 13,500.00
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This book discusses how modern universities increasingly use reputation management in relation to internal and external challenges.
This book discusses how modern universities increasingly use reputation management in relation to internal and external challenges. Universities are increasingly characterized by social embeddedness, relating to many external stakeholders and international markets of students, researchers and research projects. This implies global pressure to standardize, formalize and rationalize their internal organization. The book uses data from China, Norway and US to show how reputation symbols are used and balanced, based on their web pages. Further, it uses extensive data from US universities to show how their internal organization structure is developing over time, related to three types of units/positions - development, diversity and legal offices and roles.
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