Universities as Agencies : Reputation and Professionalization
1st ed. 2019
Book Details
Format
Hardback or Cased Book
Book Series
Public Sector Organizations
ISBN-10
3319927124
ISBN-13
9783319927121
Edition
1st ed. 2019
Publisher
Springer International Publishing AG
Imprint
Springer International Publishing AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 20th, 2018
Print length
278 Pages
Product Classification:
GlobalizationEducational strategies & policyUniversitiesPublic administration
Ksh 19,800.00
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This book discusses how modern universities increasingly use reputation management in relation to internal and external challenges.
This book discusses how modern universities increasingly use reputation management in relation to internal and external challenges. Universities are increasingly characterized by social embeddedness, relating to many external stakeholders and international markets of students, researchers and research projects. This implies global pressure to standardize, formalize and rationalize their internal organization. The book uses data from China, Norway and US to show how reputation symbols are used and balanced, based on their web pages. Further, it uses extensive data from US universities to show how their internal organization structure is developing over time, related to three types of units/positions - development, diversity and legal offices and roles.
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