Book Details
Format
Hardback
ISBN-10
1770414487
ISBN-13
9781770414488
Edition
No Edition
Publisher
ECW Press,Canada
Imprint
ECW Press,Canada
Country of Manufacture
CA
Country of Publication
GB
Publication Date
Sep 4th, 2018
Print length
260 Pages
Weight
530 grams
Dimensions
16.20 x 23.60 x 2.10 cms
Product Classification:
Business & management
KSh 5,050.00
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0 in stock
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If you discovered a new market comprising 53% of the world''s population, would you act to invest in it?
There are 1.3 billion people around the world who identify as having a disability. When you include friends and family, the disability market touches 53% of all consumers. It is the world''s largest emerging market. Unleash Different illustrates how companies like Google, PepsiCo, and Nordstrom are attracting people with disabilities as customers and as employees. Replacing ''nice to do'' with ''return on investment'' allows market forces to take over and the world''s leading brands to do what they do best: serve a market segment - in this case, the disability market.
Get Unleash Different by Rich Donovan at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by ECW Press,Canada and it has 260 pages.
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