Unlocking the Business Environment
Book Details
Format
Paperback / Softback
ISBN-10
034094207X
ISBN-13
9780340942079
Publisher
Taylor & Francis Ltd
Imprint
Hodder Arnold
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 30th, 2010
Print length
384 Pages
Weight
716 grams
Dimensions
24.50 x 19.20 x 2.00 cms
Product Classification:
Management & management techniquesOrganizational theory & behaviour
Ksh 8,500.00
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A practical and affordable text on the business environment
The business environment is a fundamental subject in any Business Studies degree course. This new, student-friendly book divides the subject into the internal and external environment and, where relevant, discusses the interface between the two. It is written with the outward-looking student in mind and, as a result, encourages readers to reflect on what they have read and to consolidate their learning through regular self-testing exercises and discussion points. The text contains highly relevant and ''household name'' case studies, ensuring that it is a highly topical and engaging book. Where organisational styles differ, the authors put forward the pros and cons of different points of view, ensuring that students have the information necessary to make up their own minds and develop management strategies of their own.
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