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Unpacking Creativity

By: Paula Perez Sobrino (Author) , Jeannette (University of Birmingham) Littlemore (Author) , Samantha (University of Birmingham) Ford (Author)

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Ksh 20,400.00

Format: Hardback or Cased Book

ISBN-13: 9781108473538

Publisher: Cambridge University Press

Publication Date: Sep 2nd, 2021

Weight: 630 grams

Dimension: 23.40 x 15.60 x 2.00 cms

Category: Sociolinguistics

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Drawing on the results of empirical research across a number of authentic advertisements from around the world, this book presents a comprehensive analysis of the persuasive power of figurative communication in advertising, and explores their impact on comprehension, effectiveness, appreciation and arousal of emotion in multicultural audiences.

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