Unveiling Bleisure Travelers : Exploring Novel Dimensions for Enriching Social Consumer Engagement Using Big Data Analytics
Book Details
Format
Hardback or Cased Book
ISBN-10
1836621078
ISBN-13
9781836621072
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 17th, 2025
Print length
432 Pages
Product Classification:
Business innovationOperational researchTourism industry
Ksh 15,300.00
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The central focus of this exploration lies in the intelligent utilization of big data to understand consumer behavior and actively engage and enhance their social experiences.
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