Unveiling Semiotic Codes of Fake News and Misinformation : Contemporary Theories and Practices for Media Professionals
2024 ed.
Book Details
Format
Hardback or Cased Book
ISBN-10
3031537505
ISBN-13
9783031537509
Edition
2024 ed.
Publisher
Springer International Publishing AG
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 27th, 2024
Print length
87 Pages
Product Classification:
Communication studiesSemiotics / semiologyMedia studiesPolitical structure & processes
Ksh 6,300.00
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This book offers a comprehensive exploration of the widespread issue of fake news and misinformation. Using real-life examples and semiotic theory, the author demonstrates how language, images, and symbols are being utilized in media production and distribution with the intention of altering the perception of individuals and shaping their beliefs. The book also addresses how social and cultural factors influence the spread of information and emphasizes the importance of understanding the context in which information is being received and shared. This book is a must-read for anyone seeking to understand the impact of fake news and misinformation on society, especially academics, researchers, journalists, policymakers, and media professionals at all levels. The author provides contemporary theories and practical strategies to navigate the complex and ever-changing media landscape.
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