Us Public Diplomacy in Socialist Yugoslavia, 1950–70 : Soft Culture, Cold Partners

The first comprehensive account of the public and cultural diplomacy campaigns carried out by the US in Yugoslavia during the height of the Cold War, this book examines the political role of culture in US-Yugoslav bilateral relations and the fluid links between information and propaganda. Tito allowed the US Information Agency and the State Department’s cultural programmes to enter Yugoslavia, liberated from Soviet control. The exchange of intellectual and political personnel helped foster the US-Yugoslav relationship, yet it posed severe ideological challenges for both sides.

By providing new insights into porous borders between freedom and coercion in Tito’s regime, this book shows how public diplomacy acted as an external input for Yugoslav liberalisation and dissident movements. Using extensive archival research and interviews, Konta analyses the links between information and propaganda, and the unintended effects of propaganda beyond the control of producers and receivers.