Use of Big Data : Benefits, Risks, & Differential Pricing Issues
Book Details
Format
Hardback or Cased Book
ISBN-10
1634853180
ISBN-13
9781634853187
Publisher
Nova Science Publishers Inc
Imprint
Nova Science Publishers Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Sep 1st, 2016
Print length
170 Pages
Weight
396 grams
Dimensions
23.20 x 16.00 x 1.70 cms
Product Classification:
Sales & marketing managementSales & marketing
Ksh 30,400.00
Not available
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
As the use of online technologies and digital engagement by consumers has expanded, the amount of consumer data that flows throughout the economy has increased. The analysis of this information can guide the development of products and services but concerns have been raised about whether certain uses of big data analytics may harm consumers. This book discusses the benefits and risks created by the use of big data analytics, the application of equal opportunity and consumer protection laws to big data, considerations for business and policy considerations raised by big data research. The book also discusses big data and differential pricing.
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