User-Oriented Appropriateness : A Theoretical Model of Written Text on Facebook for Improved PR Communication
2020 ed.
Book Details
Format
Paperback / Softback
ISBN-10
3658299983
ISBN-13
9783658299989
Edition
2020 ed.
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint
Springer Gabler
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 4th, 2020
Print length
170 Pages
Product Classification:
Media studiesSales & marketing
Ksh 8,100.00
Werezi Extended Catalogue
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Public Relations is fundamentally concerned with communication –– but social networking sites such as Facebook have influenced the way people communicate with one another and interpret text-based communication online.
Public Relations is fundamentally concerned with communication -- but social networking sites such as Facebook have influenced the way people communicate with one another and interpret text-based communication online. PR people who have grown up using traditional media often struggle with the new, digital world and its unfamiliar techniques and language. An increasing number of users, on the other hand, expect a different form of organisational communication. Benjamin Gust presents the new theory of user-oriented appropriateness, which is helping to communicate well in this new world of digital communication via social media.
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