Using Artificial Intelligence in Marketing : How to Harness AI and Maintain the Competitive Edge
by
Katie King
Book Details
Format
Hardback or Cased Book
ISBN-10
0749497971
ISBN-13
9780749497972
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 3rd, 2019
Print length
224 Pages
Weight
586 grams
Dimensions
16.50 x 24.10 x 2.50 cms
Product Classification:
Business & managementBusiness strategyBusiness innovation
Ksh 14,750.00
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Presents a cutting edge, strategic framework to help marketers capably and confidently integrate artificial intelligence into unparalleled marketing practice.
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