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Using Qualitative Research in Advertising

By: Margaret A. Morrison (Author) , Eric E. Haley (Author) , Kim B. Sheehan (Author)

Manufacture on Demand

Ksh 19,450.00

Format: Paperback or Softback

ISBN-13: 9781412987240

Publisher: SAGE Publications Inc

Publication Date: Dec 13th, 2011

Weight: 326 grams

Dimension: 22.60 x 15.40 x 1.30 cms

Category: Advertising

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The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands.

Get Using Qualitative Research in Advertising by Margaret A. Morrison at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by SAGE Publications Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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