Using Scenarios : Scenario Planning for Improving Organizations
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To reap the full benefits of scenarios, you have to be able to apply them in the real world. This groundbreaking book goes beyond the theoretical to clearly explain different ways scenarios can be used in business decision-making—from strategic planning and financial modeling to crisis response. Connecting scenarios to strategy and action can have many benefits, including the ability to react quickly, anticipate major changes in the environment, and identify major opportunities.
Thomas Chermack, a top expert on scenario planning, offers seven specific ways organizations can use scenarios and provides a wide variety of examples, along with proven processes, exercises, and workshops that have been used successfully in organizations across industries and countries for more than fifteen years.
Get Using Scenarios by Thomas J. Chermack at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Berrett-Koehler Publishers and it has 216 pages.