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Using Semiotics in Marketing
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Using Semiotics in Marketing : How to Achieve Consumer Insight for Brand Growth and Profits

2 Revised edition

Book Details

Format Paperback / Softback
ISBN-10 1398607649
ISBN-13 9781398607644
Edition 2 Revised edition
Publisher Kogan Page Ltd
Imprint Kogan Page Ltd
Country of Manufacture GB
Country of Publication GB
Publication Date Mar 3rd, 2023
Print length 360 Pages
Weight 564 grams
Dimensions 23.50 x 15.60 x 2.50 cms
Ksh 6,300.00
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Improve your understanding of what semiotics is and how it can be used to drive growth and profits by using it to create better ads, marketing communications, branding, websites, packaging and social media content.

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