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Utility of Gains and Losses

By: R. Duncan Luce (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780805834604

Publisher: Taylor & Francis Inc

Publication Date: Dec 1st, 1999

Dimension: 22.90 x 15.20 x 47.60 cms

Category: Behavioural theory (Behaviourism)

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This new monograph presents Dr. Luce's current understanding of the behavioral properties people exhibit (or Should exhibit) when they make selections among alternatives and how these properties lead to numerical reprentations of those preferences.

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