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Utility of Gains and Losses
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Utility of Gains and Losses : Measurement-Theoretical and Experimental Approaches

Book Details

Format Paperback / Softback
ISBN-10 1138003441
ISBN-13 9781138003446
Publisher Taylor & Francis Ltd
Imprint Psychology Press Ltd
Country of Manufacture GB
Country of Publication GB
Publication Date Jun 9th, 2014
Print length 346 Pages
Weight 502 grams
Dimensions 22.80 x 15.10 x 1.80 cms
Ksh 10,600.00
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This new monograph presents Dr. Luce's current understanding of the behavioral properties people exhibit (or Should exhibit) when they make selections among alternatives and how these properties lead to numerical reprentations of those preferences.
This new monograph presents Dr. Luce''s current understanding of the behavioral properties people exhibit (or should exhibit) when they make selections among alternatives and how these properties lead to numerical representations of those preferences. It summarizes, and places in historical perspective, the research Dr. Luce has done on utility theory for over 10 years. Included are axiomatic theoretical formulations, experiments designed to test individual assumptions, and analyses of the fit to bodies of data of numerical representations derived from the theory.

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