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Utilizing New Information Technology in Teaching of International Business
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Utilizing New Information Technology in Teaching of International Business : A Guide for Instructors

Book Details

Format Hardback or Cased Book
ISBN-10 1138478970
ISBN-13 9781138478978
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Mar 27th, 2018
Print length 168 Pages
Weight 374 grams
Dimensions 24.00 x 16.30 x 1.80 cms
Ksh 13,600.00
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Originally published in 1985 this book looks at the way some businesses in high technology manufacturing industry have organised their structures and processes in order to manage product innovation effectively. Including detailed case studies of British and American companies, the book gives examples of both effective and less effective practices.

Originally published in 1985 this book looks at the way in which some businesses in high technology manufacturing industry have organised their structures and processes in order to manage product innovation effectively. Including detailed case studies of both British and American companies, the book gives examples of both effective and less effective practices. The author puts forward a general framework of good practice for the benefit of both practitioners and business studies students.


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