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Utilizing New Information Technology in Teaching of International Business

By: Fahri Karakaya (Author) , USA) Kaynak Erdener (The Pennsylvania State University at Harrisburg (Author)

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Ksh 18,900.00

Format: Hardback or Cased Book

ISBN-13: 9781138478978

Publisher: Taylor & Francis Ltd

Publication Date: Mar 27th, 2018

Weight: 374 grams

Dimension: 24.00 x 16.30 x 1.80 cms

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Originally published in 1985 this book looks at the way some businesses in high technology manufacturing industry have organised their structures and processes in order to manage product innovation effectively. Including detailed case studies of British and American companies, the book gives examples of both effective and less effective practices.

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