UX Redefined : Winning and Keeping Customers with Enhanced Usability and User Experience
1st ed. 2016
Book Details
Format
Hardback or Cased Book
Book Series
Management for Professionals
ISBN-10
3319210610
ISBN-13
9783319210612
Edition
1st ed. 2016
Publisher
Springer International Publishing AG
Imprint
Springer International Publishing AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 7th, 2015
Print length
121 Pages
Weight
342 grams
Dimensions
23.50 x 24.50 x 0.80 cms
Ksh 8,100.00
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Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience.
Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications. It is based on a psychological perspective in understanding the customers’ reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion.
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