Valour and Values : Aligning Military Experiences to CSR

The book brings out a new strategic thought on Army Social Responsibility (ASR), which needs to be understood in its entirety and recognized differently. While military social duties carried out under Aid to civil authorities are official, military social activities carried out under the realm of conflict management lend toward the concept of ASR. It is from this standpoint that I find a strong symbiotic relationship between ASR and Corporate Social Responsibility (CSR). I have juxtaposed the two and suggested that ASR activities can be developed as CSR projects and some CSR initiatives developed as ASR projects. To bring clarity in the concept I have shared some personal military experiences of the Army having initiated ASR projects under Op Sadbhavana and the learnings which accrued were applied when I doffed my uniform. I joined Jindal Stainless Limited with the charter of initiating CSR, new to Indian business houses and different to the familiar concept of Charity, Welfare and Philanthropy.CSR has since grown with policy frameworks, reporting standards and other statutory requirements enacted by law. For ease of understanding some fundamentals have been included in the book along with relevant guidelines and CSR FAQs, which I am convinced will help in Getting CSR Right.