Value-based Marketing : Marketing Strategies for Corporate Growth and Shareholder Value
by
Peter Doyle
Book Details
Format
Hardback or Cased Book
ISBN-10
0470773146
ISBN-13
9780470773147
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 28th, 2008
Print length
384 Pages
Weight
888 grams
Dimensions
25.20 x 19.90 x 2.60 cms
Product Classification:
Sales & marketing management
Ksh 7,200.00
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This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value.
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