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Value-based Marketing

By: Peter (Warwick Business School) Doyle (Author)

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Ksh 8,800.00

Format: Hardback or Cased Book

ISBN-13: 9780470773147

Publisher: John Wiley & Sons Inc

Publication Date: Oct 28th, 2008

Weight: 888 grams

Dimension: 25.20 x 19.90 x 2.60 cms

Category: Sales & marketing management

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This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value.

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