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Value co-creation in sport management

By: Herbert Woratschek (Author) , Chris Horbel (Author) , Bastian Popp (Author)

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Ksh 10,300.00

Format: Paperback or Softback

ISBN-13: 9781138086203

Publisher: Taylor & Francis Ltd

Publication Date: Oct 23rd, 2019

Weight: 238 grams

Dimension: 24.50 x 17.30 x 1.90 cms

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The aim of this book is to spark the debate over value co-creation in the context of sport management, to develop better theories, and to provide guidance for sport managers for the design of value creation as a collaborative relational and dynamic process between multiple actors. The book was published as a special issue of European Sport Management Quarterly.

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