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Value co-creation in sport management

By: Herbert Woratschek (Author) , Chris Horbel (Author) , Bastian Popp (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9781138915053

Publisher: Taylor & Francis Ltd

Publication Date: Jul 9th, 2015

Weight: 374 grams

Dimension: 18.30 x 25.40 x 1.30 cms

Category: Sports management & facilities

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The aim of this book is to spark the debate over value co-creation in the context of sport management, to develop better theories, and to provide guidance for sport managers for the design of value creation as a collaborative relational and dynamic process between multiple actors. The book was published as a special issue of European Sport Management Quarterly.

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