Value Creation in International Business : Volume 1: An MNC Perspective
Softcover reprint of the original 1st ed. 2017
Book Details
Format
Paperback / Softback
ISBN-10
3319808915
ISBN-13
9783319808918
Edition
Softcover reprint of the original 1st ed. 2017
Publisher
Springer International Publishing AG
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 27th, 2018
Print length
425 Pages
Ksh 16,200.00
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This edited collection brings into focus the meanings, interpretations and the process of value creation in international business. Value Creation in International Business is a pioneering two volume work intended to provoke theoretical and empirical development in International Business research.
This edited collection brings into focus the meanings, interpretations and the process of value creation in international business. Exploring value creation in the context of emerging and developed economies, Volume 1 takes the perspective of multinational firms and examines various modes of foreign market servicing varying from exporting to joint venture, mergers and acquisition and strategic alliances. Providing theoretical and practical insights, the authors open an intellectual debate into what value is, and how it is created through the internationalization activities of firms. Value Creation in International Business is a pioneering two volume work intended to provoke theoretical and empirical development in International Business research. Moreover, it is intended as a bridge between concepts derived from general business firm-level research agendas such as value creation and business model, and internationalization approaches and activities of firms.
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